ABOUT THE BRAND
Launched on August 2016, O'EL Designs (O-EL)
Is an artisanal contemporary fashion accessory and lifestyle brand and design studio.
O'EL embodies playfulness and creativity through its fun linear graphic patterns,
bold juxtaposition ,and modern inspired products.
Using unconventional materials and innovation, all pieces are divinely handcrafted in collaboration and support with local makers from various places around The Philippines in cities like Marikina City (leather craft making center of The Philippines),
Paranaque City, Cavite City and by local Non-profit Organizations.
Ran by mother and daughter duo Tellie Llave and Noelle Llave.
Tellie as head of finance and accounting, while Noelle stands as creative director,
production manager and designer.
OUR CORE VALUES
"CREATING HEAVEN ON EARTH FUNCTIONAL MASTERPIECES"
What would it look like if heaven suddenly invaded earth with its designs and quality? With that thought in mind we aim to create and design products worthy to be valued as functional masterpieces that are praise worthy for its out of the box designs and excellent quality.
"EMPOWERING PERSONAL STYLE"
Photo from Luciene Lao Villaruz
We aim to create pieces that inspires and encourages expression of individual style
no matter what age and style preference.
What is the real you? We aim to create products
and designs that celebrates and empowers authentic
identity that is pleasing ,life giving and pure.
"EMPOWERING THE MISSION OF BEING A PLATFORM FOR LIFE"
O'EL Designs is not only a business that produces beauty
but as well, a business that is a platform for life:
1.By being an avenue for local livelihood and job opportunities.
2.By being an avenue for impartation of knowledge and skills
by opening the door for mentorship opportunities and workshops.
3.By helping to fill in the gap of the needs of the impoverish
part of society through partnering with local NGOs.
4.Sharing opportunities and wins through creative collaborations.